We broke it down to the 4 generations that could be your customers. It seems like everyone thinks that they are the only target group that should be thought of or at least put the most focus on. Most of the time the talk is about Millennials. Do you actually know who your customer is? You might see a lot of articles popping up focusing on specific generations and how retailers should address them. Since personalisation plays a huge role in retail nowadays, it is important to know who your customer is and how to approach him/her.īut not every strategy you build applies to the needs of all your customers. Omni-channel strategies are gaining a lot of attention but in order to not only tailor your marketing and other business processes to specific channels, customer research is essential, too. Customers are more demanding, they want to be entertained, they want a brand to be transparent and basically be a part of every single step in the process.
It is THE buzzword when you are working in retail. The perfect customer experience… but for who?Įveryone is talking about creating the perfect customer experience.
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